Dr. Alex’s innovative and multidimensional approach has seen her collaborate with some of the world’s leading designers, photographers, musicians, and tech developers. From working with fashion icons like Issey Miyake, Chanel, and Alexander McQueen (whose work I miss every day) to creating groundbreaking visuals for artists such as Lady Gaga and Frank Ocean, Dr. Box has left an indelible mark on the beauty and fashion industries. Her sensitive exploration of the surface, coupled with her unique fusion of science, technology, and beauty, has secured her position as a key artist and thought leader.

I say all that to say that AI is in desperate need of reshaping its public image, and a publicist—a really dope one, to be exact—could help in that process.

As a former fashion and editorial Makeup Artist turned Creative Director at the intersection of beauty and technology, I’ve always admired the ways visionaries push the boundaries of our industry. So when I first saw the Maison Margiela fashion show this past January, featuring Pat McGrath’s take on “Glass Skin,” I nearly cried real tears, and after learning that she was inspired by AI and AR filters, I was damn near hysterical and needed to know HOW! Needless to say, this look blasted into the stratosphere! I am not exaggerating when I say that this look was absolutely everywhere! It was a viral hit! Bravo, Pat!

AI has been a beautiful journey, helping me generate and conceptualize stunning beauty visuals that push the boundaries of our craft. But let's be real, many of us are hesitant about integrating AI into our creative process. I was nervous too. It’s like thinking that using a new type of skincare would change your signature style. Spoiler alert: it doesn’t! It enhances it. I truly believe that AI is not here to replace the artist; it’s here to amplify our creativity and give us new tools to express our vision.